Our Story
Built on belief.
PROUD was founded on a conviction: that beauty businesses, done properly, change lives — the people who work in them, the customers they serve and the communities around them.
What started as BEAUTYPRO has grown into a portfolio spanning skincare, professional cosmetics and K-Beauty retail with more to come in the pipeline.
We are operators first — hands-on, founder-led and deeply committed to the long-term success of every brand we touch.
"The best brands don't just sell products — they solve a problem and make people feel good. That's what we build."
Connect with the Founders
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Managing Director · PROUD Limited
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Co-Founder · PROUD Limited
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